One of the major themes I saw this year was my audience, you guys, asking about next steps in business. You have an idea, your following your passion or you know what you want to do but you are unsure of the next step.
I want to show you how to get started.
The last post we talked about how to grow your audience using webinars and it is one of my favorite ways to really get connected FAST with an audience. Webinars are a great platform for boosting your audience size and building true connection. Today I want to talk about blogging.
When I first started out a few years ago I was blogging as my main source of gaining traffic. If you recall I honestly believed that if I through up a website that I would instantly have traffic. I did some research and found a few different ways of making money through blogging. So I decided to blog as much as possible and throw up ads. As I was blogging I wasn’t getting specific; I was throwing up posts just to have something up. My goal was to create as many pages as possible. I wasn’t giving true value because I was holding it back for my one on one clients.
This was so very wrong.
Learn from my lessons! Blogging is still a great way to start building an audience and it can be lucrative. What has changed is the method.
Just like in webinars you need to know your business niche. With that niche and your ideal client you can pick a topic to blog about. Instead of throwing up 20 different posts that never bring true value you want to create what I like to call “pillar content”. This pillar content will give your audience exactly what they need to start moving forward. Give them the real deal!
Pillar content needs to be well researched and be of true value. I am not saying that you need to work on your MLA or APA guidelines but you do need to make sure you are giving the best information that you can provide. Pillar content also needs to be digestible. Yes, you can give an in depth blog posts on your topic that are over 3000 words but do you feel your audience has the time to read and then implement that? The goal is not to show how much you know but to genuinely help your audience. Create posts that give your message and can help them. If you need to, create a series on the subject! The goal is to have your audience learn and implement what they were taught.
As you start to blog you also want to be consistent. You want to show up on your blog at the same time each week. This lets your audience know when they can expect a new post. It doesn’t matter if you blog once a week or three times a week as long as you are showing up at the same time each week.
As you start building your own blog you can start researching other experts in your field. If they have a blog you can ask to guest post. This may not be paid but it gets you in front of their audience. When you guest blog give your best stuff! I mean, better than best! A great post will provide you with more opportunity than an “okay” post. Guest blogging also lets you build a network with other bloggers.
Blogging comes down to providing your audience with value so they want more and they tell others. There are some other methods like “link ups” and getting on different directories but you need to get yourself out there but you want to make sure you have the valuable content to back you up.
Are you creating pillar content?